Inside the Lab: The Making of Cannabis Signature Profiles
The idea of “signature profiles” is reshaping how cannabis brands think about manufacturing, extraction, and formulation—especially in beverages, vapes, and edibles.
The Future of Personalized Cannabis
The future of personalized cannabis is accelerating, and fingerprint-based consumer profiles are emerging as one of the industry’s most promising tools.
The War on Fake Weed: Using Forensic Fingerprints to Validate Authenticity
The cannabis industry is facing a growing battle against “fake weed”—a category that includes synthetic cannabinoids like K2/Spice, counterfeit vape cartridges, and mislabeled flower.
The New Science of Cannabis E-Commerce
E-commerce cannabis menus are getting crowded, and most shoppers still default to the highest THC number or a familiar strain name.